Monday, February 28, 2005

True Blue

Like doing Laundry? Don’t buy these Jeans

Nudie Jeans, a Swedish line that recently made its way stateside, is manufactured from “dry” denim that’s unwashed, untreated—and meant to stay that way. For the first six months you own them, you’re not supposed to wash your Nudies at all, and you’re advised to do so only rarely after that.

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