Not only NY-style:
Rogan, Seven for All Mankind, Miss Sixty and Diesel, one of whose founders, Adriano Goldschmied, is widely credited with having originated the notion of "premium" jeans. And there are also the scores of brands that one might call the children of Goldschmied: Earl, Chip and Pepper, Paper Denim & Cloth, G-Star, Citizens of Humanity, Habitual, Notify and Blue Guru.